Business Philosophy

Superior Auto Works 41 Business Philosophy:

We at Superior Auto Works 41 believe it is our responsibility as professionals in the automotive industry to support and uphold our standards to meet or exceed industry standards. We are committed to maintain a highly ethical and sound business practice to exceed our customer’s automotive needs.

We aim to accomplish this through the use of:

• Quality replacement parts that meet or exceed OEM standards.

• Certified technicians to perform quality repairs in a timely manner.

• Up-to-date training and equipment to service today’s vehicles and stay current with industry standards.

• Electronic vehicle history for better customer service.

• The latest in electronic and online information and diagnostic systems to repair and maintain your vehicle.

• A proper diagnostic procedure to service today’s vehicles.

• The use of factory maintenance schedules and preventive maintenance based on past vehicle performance.

We feel it is our responsibility to offer the customer all of the results found during any vehicle inspections, vehicle service or repair. This way you, the customer, have the information to make an informed decision in maintaining and repairing your vehicle. With the investment you have in your vehicle, safety, longevity and proper performance are our primary concerns.

At Superior Auto Works 41 we combine good old-fashioned customer service with state-of-the-art diagnostic equipment, modern facilities, highly-trained Service Advisors and ASE Certified Technicians. Many of our long-term customers have come to us looking for a shop that will care for them – some have come for reasons of trust – and they stay because they found both. Long-term or not, the service our customers receive is second to none which makes our “modest shop” one of the best in the Upper Peninsula.

Every day at the shop we focus our attention on our customers. Every customer is important, every job is important – no matter how big or small the service or repair may seem. We believe that it’s the little things we do for our customers that make a big difference and add quality to our services.

Our customers have often told us that we take care of their vehicles like they’re our own. When customers come to our shop looking for quality service and people they can trust, rest-assured, we go the extra mile to prove to you that our small shop can provide BIG service.

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